Wednesday, August 12, 2009

Communications Model

Young NTUC Brochure

Who: For the young, ages 18-35, people about to enter the job market and current workers

What: YNTUC is the largest most vibrant youth movement in Singapore with youths who are active in a purposeful way.

DL-sized brochure, 4 panels including application form

When: September issue? When selection and printing and distribution is completed

Why: YNTUC is the youth segment of NTUC. It is new to the public so it wants to attract youths to be a volunteer. This is to increase awareness and branding of YNTUC.

Where: Distributed at NTUC-related outlets

How: Design a brochure that fits the interests of the target market. Use bright, vibrant colours. Create something new. Sign up form to be a volunteer. Include information on YNTUC. Use graphics that look fun and somewhat beneficial to the viewers.

WIP: Well, nothing much has been done yet, but I know the idea that I want. I've started working on the Illustrator file but am slowly progressing...

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